This podcast episode explores the intersection of neuroscience, storytelling, and communication, highlighting the importance of vividness, emotion, and understanding the audience for effective communication. It also delves into intriguing research on creating new senses and their potential impact on communication and connection, emphasizing the art of targeted and insightful communication that resonates with the audience. Analogies and storytelling are highlighted as powerful tools for conveying information in a relatable manner, and the problems with jargon are discussed. The episode concludes with an exploration of effective communication through avoiding jargon and connecting with the audience on an emotional level.