In this episode of Amazon Legends, host Nick Uryson welcomes Elizabeth Greene, co-founder of Jungler, to discuss the Product Opportunity Explorer, a tool within Amazon Seller Central designed to provide sellers with insights into consumer trends and competitor data. Elizabeth explains how to locate the tool within Seller Central and highlights its value in providing first-party data on consumer behavior and market trends, emphasizing that the tool helps sellers understand consumer needs and identify underserved markets. The conversation covers the differences between the Product Opportunity Explorer and the Search Query Performance Report, focusing on how the former helps define a seller's niche and analyze market trends, while the latter is more specific to a brand's performance. Elizabeth provides actionable advice on using the tool to spot-check the market, identify top search terms, assess shopper intent, and validate pricing strategies.
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