In this podcast episode, we explore the vital practice of Amazon PPC audits, emphasizing their customized approach to meet individual client needs. Noemi discusses the importance of regular audits, comparing them to health checkups that help prevent issues before they occur. She shares valuable tips on optimizing successful campaigns, the need for thorough analysis of campaign structure and metrics, and the risks of overlooking PPC during product launches. This highlights how informed strategies are crucial for achieving effective advertising results.