In this podcast episode, Chris Weld, a cannabis farmer, shares his journey through the rapidly evolving cannabis industry. He discusses the challenges of educating consumers about safe usage and highlights the key differences in cultivation methods and regulations compared to alcohol. Weld offers valuable insights into the obstacles faced by industry operators, including concerns about product potency, public health implications, and the economic ups and downs of a market often plagued by overproduction. Ultimately, he reflects on the lessons learned from his experiences and the fulfillment he finds in being part of this dynamic sector.