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Timestamps:
0:00 Intro
3:19 Lamborghini’s 2023 Expectations
4:21 Lamborghini's Place in Sports Cars
5:35 How Lamborghini Innovates
8:33 What Brought Lamborghini to NFTs?
12:55 Lamborghini Loyalty Today
14:30 Fans' Response to the NFTs
16:52 Community Growth Following the NFTs
17:41 The Last Aventador Coupe 1:1 NFT
19:23 How Lamborghini (Doesn't) Separate Traditional Channels From Web3
21:12 Lamborghini's Strategic Approach to NFTs
24:55 Do Millennials and Gen Z Care About Luxury Sports Cars?
25:45 How Are NFT Activations Classified for Lamborghini?
27:55 Lamborghini's Epic Road Trip
33:22 How Does a Loyalty Program Work at Lamborghini?
39:14 Building a Community of Fans
40:37 Evaluating Success in the Bear Market
43:02 The Correlation of Lambo Owners and Degens
45:37 How to Be Patient and Get It Right
46:38 The Hyper Competitiveness of Modern Brands
49:39 The Generation That Doesn't "Get" NFTs
53:07 Outro
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Resources:
Lamborghini NFTs: https://nft.lamborghini.com/TheEpicRoadTrip

INVNT Site: https://www.invntgroup.com/

Scott’s Contact: scullather@invnt.com
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.

See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

Wen Lambo: The Team Behind Lamborghini’s Epic Road Trip NFTs l Overpriced JPEGs #77

The Carly P Reilly Show