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Timestamps:
0:00 Intro / Announcements
6:58 The Types of Character Brands
14:15 The Life Cycle of a Toy
16:34 Why It's Important to Know WHAT You're Building
17:56 What NFT Projects Should Be a Lifestyle Brand?
19:56 If Moonbirds Were David's
24:53 The Pros and Cons of Agencies
29:41 David's Prescription for Evergreen Ubiquity
37:17 Getting Into Museum Stores
42:03 What Sets UglyDolls Apart
44:20 Plush: The Physical Manifestation of Your Brand
46:51 Can NFT Projects Do This?
54:20 Building a Story-Driven Brand
58:32 A Gameplan for Pudgy Penguins
1:02:21 Falling in Love Versus Being Marketed To
1:07:06 Putting Timeless Advice to the Test
1:08:56 What Makes Asia So Important for Character IP?
1:12:16 How Nouns Can Heal the Landscape
1:17:25 How Should Big Studios Approach NFTs?
1:23:30 What Projects Are David Excited About?
1:24:29 Outro
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Resources:
David’s Twitter: https://twitter.com/davidzhorvath

Bossy Bear on Nick: http://www.nickjr.com/shows/bossy-bear

David’s Substack: https://davidhorvath.substack.com/

Korean 2oz Collection: https://opensea.io/collection/paperhead-collection
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.

See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150

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