In this episode of the Ecommerce Lab podcast, Steven, co-founder and CEO of TrioACO, shares valuable blogging strategies tailored for eCommerce sellers. He discusses key elements that contribute to successful blogging, such as aligning content with search intent, leveraging SEO tools like Ahrefs and SEMrush, and the importance of consistent publishing—ideally aiming for seven articles each month. The conversation also tackles the challenge of producing original content in a landscape dominated by Google, highlighting the necessity of high-quality, human-written material over AI-generated options. Additionally, they delve into effective blog formats, like best-of and versus articles, the vital role of backlinks in boosting search rankings, and the intricacies of multilingual SEO. Ultimately, this episode underscores the lasting significance of SEO and blogging as essential components of a winning eCommerce marketing strategy.
