In this episode of The EcommOps Podcast, the hosts delve into the recent changes to the de minimis policy for goods imported from China, announced by the US. Amidst a swirl of speculation and misinformation, the key takeaway is the heightened focus on accurate product declarations. This means using the correct HS codes and providing detailed product descriptions, rather than just concentrating on the declared value. Legitimate brand owners who accurately declare their products are less likely to face significant repercussions, while those exploiting loopholes to import counterfeit or illegal items will encounter harsher penalties. The discussion also draws parallels with similar changes in the EU and offers practical tips for brands to prepare by ensuring their product descriptions and HS codes are correct. The full impact of these changes remains uncertain, especially with the upcoming US elections on the horizon.