In this episode, we discuss the concept of price perfection for wedding photographers, challenging traditional notions of pricing based on self-worth.

Alora shares personal experiences of undercharging and evolving in the business, emphasizing the importance of determining prices based on the costs of life, business, and savings rather than competition or self-valuation.

The episode introduces the profit pricing calculator, a tool designed to accurately account for all expenses and income needed for sustaining the business and personal life.

Through detailed explanation and examples, the discussion covers the importance of knowing your numbers, structuring service packages strategically, and scaling beyond scrappy beginnings to a profitable, confident business setup.

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