In this panel discussion, Nikhil Kamath, Vidit Aatrey, and Kishore Biyani, along with Sujeet Kumar, delve into the intricacies of e-commerce in India, brand building, and consumer behavior. They explore the influence of social media on purchasing decisions, the challenges and opportunities for D2C brands, and the potential impact of ONDC. The conversation covers the importance of localization in marketing, the shift from serving needs to serving aspirations, and the future of retail in a digitally influenced world, with personal anecdotes and experiences weaved throughout. The panel also touches upon the significance of identifying and addressing personal flaws for entrepreneurial success, and debates the merits of growth versus profitability in the e-commerce sector.
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