SaaStr 769: The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
In this podcast episode, we dive into how SaaS sales are changing in response to economic challenges and the growing influence of AI. Traditional sales techniques are becoming outdated, as longer sales cycles and uncertainties around AI’s effects on conversion rates and annual recurring revenue (ARR) emerge. Through recent survey insights, we uncover a surprising trend: founders are staying optimistic even as sales processes stretch out and cost-cutting measures led by CFOs impact mid-market companies. We also explore innovative pricing strategies that highlight the importance for SaaS businesses to effectively harness the value of AI solutions while enhancing customer retention. Ultimately, this conversation encourages listeners to rethink their approaches for achieving sustainable growth.
