In this podcast, Marcus Sheridan, the author of "They Ask, You Answer," shares insights on how businesses can foster trust and attract leads through radical transparency in their marketing strategies. He highlights the importance of honestly and thoroughly answering customer questions online, covering topics like pricing, potential issues, comparisons, reviews, and the best options available. Sheridan encourages businesses to incorporate self-service tools on their websites, such as pricing calculators and quizzes, and to create content that reveals behind-the-scenes processes, even if it means sharing what might seem like proprietary information. While this approach may feel risky at first, he believes it ultimately builds trust and positions the business as a leader in its industry, especially in today's AI-driven search landscape. Additionally, he stresses the significance of developing a strong personal brand as the face of the business to thrive in this new era.
