In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five.

This solo episode features Matthew Carnevale, Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action.

Matthew shares the psychology behind decision-making, including Hick's Law, decision fatigue, and Fogg’s Behavioral Model, and explains why simplifying your emails can lead to higher conversions.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)