In this podcast episode, Simon Cook, the Global CEO, takes us through the fascinating history of the Cannes Lions International Festival of Creativity. He shares how the festival evolved from its modest origins in Venice into a prestigious global stage for all types of creativity, beyond just advertising. The conversation highlights Cannes Lions' dedication to upholding creative integrity in the face of commercial demands and its innovative approach to curating content. With a strong emphasis on inclusivity and diversity, the festival serves as an essential resource for both established and emerging brands as they navigate the ever-shifting creative landscape, especially in the wake of the changes brought about by the pandemic.
