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22 Oct 2024
16m
图拉斯®|美团外卖走向沙漠世界,Keeta 能否在沙特复制香港的成功?
声动早咖啡
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这一期的播客探讨了美团将其 Keeta 服务拓展至沙特阿拉伯的战略决策。沙特的在线外卖市场正快速增长,消费者参与度高,为盈利和即时零售拓展提供了丰厚机会。不过,播客同时也指出了一些关键挑战,比如地理配送效率、激烈的市场竞争,以及需要适应当地文化和消费习惯。
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