In this podcast episode, we delve into the intriguing journey of Spirit Halloween, which transformed from a small women's clothing store into a seasonal retail giant that taps into our nostalgia and thirst for new experiences. Through engaging interviews and a look back at its history, the episode explores the brand's distinct business model, its clever use of vacant retail spaces, and the cultural trends surrounding Halloween shopping. Ultimately, it encourages listeners to think about the significance of novelty in our consumer-driven world.