In this podcast episode, the hosts explore how to use search query performance (SQP) data to boost brand visibility and sales on Amazon. They offer practical tips for pinpointing relevant keywords and using data analysis tools, including Excel, to analyze market trends. The discussion highlights how important shipping speed is in influencing buying decisions. By providing advice on creating reusable SQP spreadsheets, this episode empowers listeners to effectively manage their brand's online presence and identify growth opportunities.