This briefing document analyzes Scott Galloway's article "Fallen Angels" from his blog "No Mercy/No Malice," published October 4, 2024. The article examines the decline of four corporate giants: Intel, Disney, Nike, and Estée Lauder, attributing their struggles to the forces of dispersion, the rise of China, and a lack of leadership churn.

Key Themes:

Dispersion: Digital technology has disrupted traditional business models by enabling the distribution of products and services without geographical limitations. Galloway argues that AI is further accelerating this trend, allowing newcomers to leapfrog established players.

Intel: Missed the mobile and AI revolutions, failing to capitalize on the shift in computing power. Galloway criticizes their management, stating they are "arguably the worst managed firm of the last 20 years." He highlights Nvidia's dominance in AI chips as a direct contrast.
Disney: While grappling with the decline of traditional media, Disney faces challenges from streaming giants like Netflix and the rise of short-form video platforms like TikTok. Galloway points to rising content costs and declining attendance at theme parks, suggesting their offerings may be overpriced.
Nike: Faced with increased competition from brands like Hoka and On, Nike struggles to regain its footing in the athletic wear market. Galloway criticizes their overreliance on digital and DTC strategies, leading to strained relationships with retail partners. He also notes the impact of China's economic slowdown on their sales.
Estée Lauder: The beauty giant's struggles are attributed to both the economic downturn in China and the rise of local Chinese beauty brands. Galloway questions the family dynasty's leadership, suggesting it may hinder shareholder value.

The Rise of China: China's emergence as a global economic powerhouse has created both opportunities and challenges. The slowdown of the Chinese economy has impacted the performance of all four companies.

Nike and Estée Lauder: Experienced significant sales declines in China, highlighting their dependence on this market.
Disney: Faces competition from international travel destinations as the Chinese tourism market recovers.

Leadership Churn: Galloway argues that a lack of leadership turnover in corporate America has led to stagnation and a disconnect from current trends. He points to the aging leadership at Intel, Disney, and Estée Lauder as a potential contributing factor to their struggles. He states, "Similar to Congress, there are just too many old people in corporate America clinging to power...our country is run by people who are out of touch."

Comeback Potential:

Despite their challenges, Galloway sees potential for these companies to recover. He notes that all four have strong brand recognition, skilled workforces, and established supply chains. He also highlights that their depressed valuations present an opportunity for investors.

Important Quotes:

"AI would be steroids for dispersion, enabling anyone to leapfrog everyone."
"Intel... is arguably the worst managed firm of the last 20 years."
"Disney parks, similar to a Santa Monica producer of reality TV content, cost too much for not enough."
"Ultimately, this isn’t about China or navigating dispersion; it’s about the frailty of family dynasties."
"Similar to Congress, there are just too many old people in corporate America clinging to power...our country is run by people who are out of touch."

Fallen Angels: A Review of Corporate Decline and Potential for Comeback

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