Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.

Chapters

00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
00:05:00 – Unveiling the Dual Prong Strategy
00:10:00 – Breaking Down the Campaign Setup
00:15:00 – MaxClicks Delivers Early Wins
00:20:00 – TCPA vs. MaxClicks: A Winning Combo
00:25:00 – Targeting the Right Audience with Smart Bidding
00:30:00 – Knowing Your Client’s Business: A Key to Success
00:35:00 – Reviewing State-by-State Ad Performance
00:40:00 – Scaling Smartly Through Seasonal Shifts
00:45:00 – Leveraging Audience Data for Better Ads
00:50:00 – Looking Ahead: Next Steps for Campaign Growth

LINKS AND RESOURCES:

Tier 11 on YouTube
Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!

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