In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense to target multiple ICPs. Rob also warns about the limited impact that social media marketing can have on growing your SaaS tool.

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Topics we cover:

2:17 – What to delegate on the path to $10k MRR
6:43 – Be wary of social media marketing masquerading as productivity
10:31 – DIY vs. hiring a growth agency for B2B SaaS marketing
15:22 – Not every business should be a subscription business
22:00 – Defining, targeting, and selling to different ICPs

Links from the Show:

Get Tickets for MicroConf US 2025, New Orleans
The SaaS Launchpad
TinySeed
The Stair Step Method of Bootstrapping
Founding Sales by Peter Kazanjy
Rob Walling (@robwalling) | X

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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Episode 736 | Founder Regrets, DIY vs. Hiring, Defining your ICP, and More Later Stage Listener Questions

Startups For the Rest of Us