When you stay top of inbox, you stay top of mind. Kaytee Fisher of Moxie and Fourth is back to share her knowledge on all things email marketing. Learn about the importance of audience engagement, staying 'top of inbox,' and the synergy between email marketing and social media. Dive into advanced techniques like audience segmentation, creating effective nurture sequences, and balancing promotional emails with engaging content. Kaytee also reveals her top resources and services, including mini-training sessions, custom solutions, and an upcoming guided program. Tune in for ample advice perfect for both beginners and seasoned advisors looking to elevate their email strategies!

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Today we will cover:

(01:25) Kaytee’s journey from nurse to business owner
(07:05) The mindset behind successful email marketing
(08:30) Maintaining consistency and building trust
(16:10) Audience segmentation and personalization
(21:00) Examples of effective email campaigns; lead generation
(26:25) Infusing your personality into emails
(30:30) Cleaning up your email list; strategies for improving email open rates
(36:10) Understanding and implementing nurture sequences
(46:30) 4 tips for effective email marketing
(49:19) The DIY and The List Launch Essentials

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98. What I Wished I Had Known About Email Marketing with Kaytee Fisher

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