In this podcast episode, expert John Rush shares a thorough guide on creating and growing online directories, emphasizing their potential as a low-risk, profitable business model. He explores the advantages of using no-code tools and AI for efficient directory development, highlights the importance of SEO optimization, and presents effective marketing strategies. Additionally, Rush discusses monetization options and offers insights into buying and selling directories, framing them as accessible opportunities for aspiring entrepreneurs looking for quick returns and substantial income potential.