In this episode, CJ sits down with Marc Greenberg, former VP of Finance & Strategy at Pixar and current CFO at Altruist, for a fascinating conversation about his career in finance. Marc sheds light on the complex budgeting process at Pixar and the long lead times, challenges, and seasonality of the movie industry. He explains how decisions are made about sequels and other financial considerations involved. The conversation also covers the acquisition of Pixar by Disney in 2006 and his firsthand experience with Steve Jobs. Marc then discusses his current role at Altruist, a modern vertically integrated custodian built exclusively for RIAs. He touches on key metrics like lifetime value and customer acquisition costs. He also talks about the evolving role of CFOs, the impact of AI on financial operations, and the lessons learned from taking a company public. Marc offers valuable advice on hiring, feedback, and the value of storytelling in the CFO role, before sharing some of the the craziest expense stories we’ve ever heard on the show.

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@cjgustafson222 (CJ)

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TIMESTAMPS:

(00:00) Preview and Intro

(02:28) Sponsor – NetSuite | Maxio

(05:02) Learning the Art of Storytelling at Pixar

(08:57) The Most Successful Movies from Marc’s Time at Pixar

(10:57) Budgeting for Movies with Long Lead Times

(14:27) The Seasonality of the Film Industry

(17:44) Sponsor – Leapfin | Mercury

(19:41) Merchandise as a Revenue Stream

(22:10) Disney’s Acquisition of Pixar and Lucasfilm

(24:46) Meeting Steve Jobs

(25:26) What Altruist Does

(29:15) Altruist’s Customers and LTV

(33:20) How Strong Retention Relates to CAC

(37:51) Marketing to the Consumer Versus the Advisor

(40:23) AI and the Changing Role of the CFO

(43:15) Learnings from Taking Blend Public

(47:47) Advice to First-Time CFOs

(48:36) Qualities That Make a Great CFO

(49:29) Feedback, Patience, and Relationships in the Long-Ass Lightning Round

(52:43) Finance Software Stack

(53:22) Craziest Expense Story

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Pixar Movies and Wealth Management Tech: Finance and Storytelling with Altruist’s Marc Greenberg

Run the Numbers