In this podcast episode, the hosts highlight why Q4 is the perfect time to kick off an Amazon business. They debunk the notion that it's too late to start by sharing inspiring success stories and pointing out the increased demand during the holiday season. They encourage listeners to take action now, emphasizing that the boost in sales and the potential for profits can offer new sellers valuable experience and feedback, essential for lasting success. The conversation wraps up with an invitation to join a free workshop designed to help aspiring sellers unlock their potential and succeed in the Amazon marketplace.