In this podcast episode, we follow the inspiring story of Kat Hantas, who turned her passion for crafting infused tequila into the successful brand 21 Seeds, which was later acquired by Diageo for an impressive $160 million. The episode highlights her intriguing shift from the tough film industry to the spirits world, motivated by personal health insights and a goal to enhance the drinking experience. Through determination and smart branding, Kat navigated various challenges and skepticism in the industry, successfully carving out a niche for her product. Her journey showcases how innovative thinking and effective marketing can lead to remarkable business achievements.
