The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.

Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/
Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/
Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/
Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
Find NielsenIQ online at : https://nielseniq.com/global/en/

Here's what we asked them :
1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?
2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?
3. What are some of the “watch outs” your clients should be managing?
4. Is media mix applicable to all sizes of brands?
5. If a brand comes to you and wants to understand MMM better, where do you start?
6. If you were talking with a CMO about MMM, what would be your advice?
7. Other than MMM, what other types of ad-measurement are important to brands and media companies?
8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness?

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For the Cornell Retail Media Strategy Executive Education program, click here

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Marketing Mix Effectiveness Leadership with NielsenIQ

The CPG Guys