Todays show:

Cacheflow’s Sarika Garg joins Alex Wilhelm to discuss the challenges of B2B software sales (4:26), finding product-market fit (14:08), HubSpot's acquisition of Cashflow (17:32), and more!

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Timestamps:

(0:00) Cacheflow’s Sarika Garg joins Alex

(2:25) Sarika Garg's startup journey and founding of Cashflow

(4:26) Challenges in B2B software sales, managing billing complexities, and SaaS explosion

(10:09) Initial funding, product development, and growth

(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist

(14:08) Finding product-market fit and scaling strategies

(17:32) HubSpot's acquisition of Cashflow

(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(22:24) Preparing for Series A and positioning as an AI company

(24:57) Deal with HubSpot and integration plans

(29:41) Runway - Sign up at ⁠https://runway.com/twist⁠ to get your first 3 months free

(30:58) Diverse cap table, early exit, and founder lessons

(33:45) Importance of a part-time CFO and organizational efficiency

(37:26) Integration with HubSpot's Commerce Hub

(39:02) Shifts in SaaS buying behavior and future plans at HubSpot

(47:01) Remote work’s impact

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Check out Cacheflow: https://www.getcacheflow.com

Check out Alex’s articles on Cacheflow: https://techcrunch.com/2022/12/06/cacheflow-doubles-valuation-while-raising-10m-proving-that-the-venture-market-is-far-from-dead/https://techcrunch.com/2021/11/10/cacheflow-drops-stealth-tag-raises-6m-to-simplify-the-saas-buying-experience/

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Follow Sarika:

X: https://x.com/sarikagarg

LinkedIn: https://www.linkedin.com/in/sarikagarg

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Follow Alex:

X: https://x.com/alex

LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

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Thank you to our partners:

(10:34) AssemblyAI - Get 100 free hours to start building at https://www.assemblyai.com/twist

(21:20) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(29:41) Runway - Sign up at ⁠https://runway.com/twist to get your first 3 months free

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The Anatomy of a Startup Acquisition with Cacheflow's Sarika Garg | E2028

This Week in Startups