In this podcast episode, experts explore how to optimize Amazon Pay-Per-Click (PPC) campaigns, focusing on effective budget allocation and strategic planning for both tight budgets and competitive markets. They share a step-by-step approach to creating successful campaigns by managing budgets carefully, prioritizing manual campaigns, and utilizing cost-effective strategies like targeting long-tail keywords. The conversation wraps up with practical tips that empower listeners to make the most of their ad spend and enhance their campaign performance in today’s competitive e-commerce environment.
