In this episode of the Quillette podcast, host Musa al-Gharbi, author of "We Have Never Been Woke," shares his insights on the concept of "wokeness." He critiques it as a strategy for status-seeking among a particular socioeconomic elite, noting that conservatives employ similar tactics. The conversation also touches on al-Gharbi's personal encounter with a right-wing cancel campaign led by Fox News, which prompted him to rethink his approach to communication. He emphasizes the need for persuasive dialogue that resonates with diverse audiences, rather than simply preaching to those who already agree.