Unboxing Amazon Ads’ Ad Tech - E314

This podcast episode features a lively roundtable discussion about the current state of digital marketing, particularly highlighting Amazon's growing role in the ad tech industry. The conversation focuses on key insights from the Amazon Ads Unboxed conference, exploring Amazon's automation and performance-driven advertising offerings as it strives to join Google and Meta in a triopoly. The episode also examines the emerging concept of curated Private Marketplaces as a way to enhance brand safety in advertising, while raising questions about the effectiveness of traditional brand safety tools. Ultimately, the discussion highlights the shifting landscape of marketing and the critical need for reliable advertising practices in our increasingly complex digital world.