This podcast episode offers essential insights for brands looking to grow on Amazon. It emphasizes a data-driven strategy, urging sellers to focus on solidifying their primary market before branching out internationally. Steve discusses the need for thorough preparation, implementing strict standards and a clear roadmap to tackle weaknesses in advertising and conversion rates. The conversation also explores the strategic differences between 1P and 3P selling models, the value of customized content across different marketplaces, and effective catalog expansion methods that utilize Amazon data to uncover new revenue opportunities. Overall, this episode serves as a useful guide for brands aiming to enhance their Amazon strategies for success at home and abroad.
