In this episode of the podcast, we explore the complex relationship between finance and personal behavior, emphasizing how ego, emotions, attention, and conservatism influence our financial choices. Dr. Crosby challenges the common belief that money equates to happiness and highlights the value of delayed gratification, noting how our spending habits change as we age. The discussion highlights the importance of creating a financial plan that aligns with our core values and purpose. Dr. Crosby asserts that without deep reflection, our financial strategies may fall short of truly improving our lives.