In the opening episode of its third season, this podcast explores the vital roles of software engineering and Site Reliability Engineering (SRE) in dynamic sectors like gaming and retail. Hosts Steve McGhee and Jordan Greenberg, joined by guests Jordan Chernev and Scott Bowers, tackle the challenges of managing real-time user experiences. They discuss how to align Service Level Objectives (SLOs) with business goals and share effective communication strategies for outages. The conversation highlights the importance of fostering a culture of reliability among teams, the necessity of involving SRE early in migration processes, and the complexities and advantages of adopting cloud technologies. Together, they make a strong case for integrating SRE practices throughout organizations.