In this podcast episode, Robert Cialdini, a prominent expert on persuasion, explores key concepts of persuasion and pre-suasion that can greatly improve communication in fields like business and education. He explains how to effectively motivate agreement while also preparing audiences with impactful priming techniques. Using fascinating studies, he highlights how factors like environment, scarcity, social norms, and language shape decision-making. Cialdini wraps up with practical, ethical communication tips that emphasize the importance of building long-term relationships based on trust and credibility.
