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This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second half of the episode is focused around the increasing trend of e-commerce brands venturing into wholesale and the challenges around wholesale as a sales channel.

Time stamps:

00:50 Chloë Thomas's Journey in e-commerce
03:46 Fundamental marketing principles and the evolution of e-commerc

4. Chloë Thomas: The stock management and marketing interplay and the shift to wholesale

Treyd Secrets: Supply, Sales and Scaling