In this podcast episode, we explore the remarkable story of Yolanda Fernandez de Cofino, known as Doña Yoli, the first McDonald's franchise owner in Guatemala since 1974. The episode showcases her commitment to creating a family-friendly dining atmosphere while maintaining corporate standards. We also delve into her transformative education at Hamburger University and her creative methods for blending local culture with the fast-food experience. Ultimately, Doña Yoli’s pioneering insights play a pivotal role in shaping the future of fast food.
