In this podcast episode, Rob shares his inspiring journey from professional cyclist to the successful entrepreneur behind OUTWAY. He emphasizes the importance of having a strong personal mission, resilience, and careful preparation in both sports and business. Rob sheds light on the hard work often hidden behind outward success, discusses the challenges of staying authentic while running a business, and stresses the value of quality and customer relationships in brand building. His story serves as a compelling reminder that true success comes from persevering through challenges and having the courage to adapt and evolve.