In this podcast episode, Judith shares her fascinating journey in the eCommerce world, particularly her evolving role at Naturismo, a platform that champions ethical clean beauty. She dives into the delicate interplay of brand storytelling, customer acquisition, and retention, highlighting how personalization can significantly enhance the customer experience. Judith stresses the need for experimentation, patience, and a deep understanding of customer needs in today’s competitive market. She also offers practical advice, such as the importance of dependable marketing channels and sustainable practices, leaving listeners with valuable insights on fostering lasting relationships in the beauty industry.
