In this podcast episode, we explore the latest updates from Amazon's ecosystem. We dive into major shopping events like the October Prime Big Deal Days, showcasing how AI tools such as Rufus and personalized shopping plugins enhance the customer experience. We also cover key VAT compliance updates for sellers. Additionally, listeners will learn about exciting advertising innovations, including customer engagement rewards, extended holiday return policies for 2024, and new features in Helium 10 that provide sellers with advanced analytics and advertising tools.
