E-commerce Through the Years: 2000s to Now

In this podcast episode, Darren Silverman, Vice President of E-commerce Insights at PetMate, shares his journey through the ever-changing landscape of e-commerce. He talks about his unconventional start and highlights the importance of building personal connections and being adaptable in a fast-paced market. Darren addresses the challenges of managing multiple brands, the pros and cons of in-house expertise versus outsourcing, and the necessity of making data-driven decisions while valuing human interaction. The discussion also ventures into emerging platforms like TikTok as potential revenue sources, encouraging brands to stay flexible and committed to continuous learning to succeed in the future of e-commerce.