In this podcast episode, Ross Simmonds dives into content marketing strategies tailored for "boring" B2B sectors, such as manufacturing. He underscores the power of consistent storytelling and the value of repurposing existing content into different formats, like short videos and blog posts. Ross also discusses the benefits of collaborating with niche influencers to expand reach. The conversation emphasizes the importance of content distribution, recommending tactics like using industry newsletters and creating a strong partnership between marketing and sales teams by sharing valuable content without pushing for immediate sales. Ultimately, successful content marketing demands a long-term commitment to delivering value to your audience.
