In this podcast episode, Ariana Farahani takes us through her inspiring path from neuroscience to founding Plant Press, a brand focused on healthier energy alternatives. She discusses her dedication to alleviating anxiety with innovative energy solutions, which led to an ongoing product development process driven by customer feedback and data insights. As she tackles challenges in retail expansion, funding, and marketing, Ariana emphasizes the necessity of understanding consumer needs and adapting strategies accordingly. With her thoughts on competition and future goals, she presents a captivating vision for Plant Press's growth in the dynamic natural energy drink market.
