415: Customer.io: From 5 Customers at $10/Month to $70M ARR - with Colin Nederkoorn

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

In this podcast episode, Colin Nederkoorn, the co-founder and CEO of Customer.io, shares his inspiring journey of turning his startup into a successful personalized messaging platform with a $70 million annual recurring revenue and over 7,000 customers. He discusses key moments that defined Customer.io, from early challenges with product-market fit and managing their minimal viable product to making strategic pivots based on customer feedback. Colin highlights the value of launching early, engaging customers, and implementing focused content marketing strategies, all while navigating data integration challenges and identifying their ideal customer. Ultimately, the episode illustrates the resilience and strategic mindset needed to succeed in the competitive tech industry.

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