In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(06:41) - - Building Brand Loyalty Through Content and Relationships
(08:01) - - Building Brand Reputation in a Saturated Market
(14:08) - - How To Strategize SEO By Capturing Existing Traffic
(16:25) - - Why Interactive Demos Are So Important
(21:00) - - How Madhav Executed Storylane’s Demo Page Project
(26:28) - - Demo-Led SEO’s Impact on Brand Search and Signups
(29:47) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(32:52) - - How To Create A Compelling Offer
(38:10) - - Revenue Attribution
(41:16) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:09) - - Rethinking Email Marketing
(49:41) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:25) - - Leveraging Engaged Audiences

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#183: Strategy | How To Drive Traffic and Demand with Demo-Led SEO with Madhav Bhandari, Head of Marketing at Storylane

The Dave Gerhardt Show (from Exit Five)