09 Oct 2024

Scale Faster with Proven Go-To-Market and LinkedIn Strategies with Maja Voje

Lean Marketing

In this podcast episode, host Allan Dibb and guest Maja Voje dive into pricing strategies and essential Go-To-Market principles. Maja introduces the "Start With Buy" approach, stressing the importance of validating market demand before making significant investment in product development. Their conversation emphasizes the need for a comprehensive Go-To-Market strategy that covers pricing, positioning, and ongoing customer acquisition. Maja also discusses how effective pricing can help capture value and shares sustainable practices for strengthening one’s LinkedIn presence. Throughout the episode, she provides actionable examples and strategies, motivating listeners to adapt and continually improve.

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