The Economist's John Shields on growing subscriber-only podcasts

In this podcast episode, we explore the journey of transitioning to paid podcasts, blending initial concerns with insights into user experience and future strategies. John shares his successful approach to this new terrain, emphasizing the shift from vanity metrics to building a loyal subscriber base. He discusses how listening experiences have evolved across different platforms and finds the right balance between free and premium content. This episode serves as a valuable guide for publishers looking to adopt similar models, inspiring them to embrace boldness and adaptability in a constantly changing industry.