In this podcast episode, Steven Pope from My Amazon Guy walks sellers through the process of setting up the Google 3-day fast shipping badge using Amazon's Multi-Channel Fulfillment (MCF). He details the essential steps for integrating this feature with the Google Merchant Center and Google Shopping portal. Gaining this badge can help sellers build consumer trust and increase direct sales beyond Amazon's platform. While there may be challenges, such as managing shipping priority, the cost savings offered by the MCF program present a valuable opportunity for sellers looking to enhance their fulfillment strategies.
