Stanford d.school: How to Design a GREAT Story?

In this episode of the podcast, Carissa Carter, academic director at Stanford’s d.school, dives into the blend of storytelling, design thinking, and data, especially as they relate to technology and audience engagement. Drawing from her book "Assembling Tomorrow," she argues for the importance of human agency in navigating a world increasingly shaped by technological progress and climate issues. The discussion highlights how compelling storytelling can align organizations, reduce confirmation bias, and adapt narratives for different audiences, while also acknowledging the biases of both storytellers and listeners. Carissa explores the role of AI in storytelling, stressing the need for originality and how it raises concerns around trust and transparency. Ultimately, this episode emphasizes the importance of clarity, purpose, and critical thinking in storytelling, offering practical insights for technologists and leaders in today’s fast-changing landscape.