In this podcast episode, Russell Brunson interviews social media expert Brendan Kane, who shares his intriguing path from aspiring film producer to innovator in online marketing. Brendan highlights the importance of analyzing viral content through specific "formats" and the "gold, silver, bronze" performance assessment to understand what makes social media strategies successful. He advises focusing on mastering one format to build trust and engagement before broadening your reach, pointing out that well-framed content can work across various industries. The conversation reveals practical strategies for turning views into sales while balancing the scientific aspect of formats with the art of storytelling.
