In this podcast episode, creativity expert Adam Alter delves into the science behind creativity. He challenges the common belief that inspiration strikes spontaneously, highlighting that consistent, focused effort—often referred to as "deep work"—is actually the key to achieving creative breakthroughs. The discussion also offers practical tips for overcoming creative blocks, such as performing a "friction audit," merging existing ideas, embracing failure and adapting, fostering diverse perspectives in your network, and limiting choices to sharpen focus. The main takeaway is that taking consistent action, even if it's not perfect at first, is essential for unlocking your creative potential.
